JOURNAL ENTRY Essay Example | Topics and Well Written Essays - 250 words

JOURNAL ENTRY - Essay Example As noted by Covey, a college education opens one’s future doors (65). The other people in my life who will embrace this transformation are my parents. My parents believe that getting a college education is the ultimate gift that a parent can give to their child because it empowers the child. My mother always says that with a college education, I will be in a better position to understand the changing markets and how they will impact on the family’s retirement accounts. My father says that I will be in charge of the finances in my family and to understand every aspect of management, finance and dealing with financial issues, a college education will be useful. They also constantly remind me that with the college education, the purpose is not to get a great job in future, but build a strong mind. My parents always say I have their full support. My father says he will ensure that my school fee is always paid on time, but I have to assure him that I will not miss the classes without valid reasons. My mother is enthusiastic and says that she looks forward to getting school transcripts with high-test scores. My friends will also embrace the transformation as they are also looking forward to getting a college education. The support from my friends and my parents is critical. The financial and emotional support from my parents matters because I believe without their help I would not be in school. The emotional support from my friends matters because I am always encouraged to see their optimism even in bad situations. Luckily, I am happy to say that there is no one who does not support this

Service Quality and Customer Satisfaction Research Paper

Service Quality and Customer Satisfaction - Research Paper Example Customer satisfaction is the outcome felt by those who have experienced a company’s performance that met or exceeded their expectations. Some researchers highlighted the importance of customer satisfaction and do see that customer satisfaction has a positive effect on organization’s profitability. Evidence also shows the positive connection between customer satisfaction, loyalty and retention. Customer loyalty refers to a deeply held commitment to re-buy a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior. The aim of this research is to study the impact of service quality on both customer satisfaction and customer loyalty and the overall effect on business and profitability. Chapter One: Introduction 1.1 Problem Statement This research studies the impact of service quality on customer satisfaction which in turn affects the overall business performance and accordingly the overa ll organizational profits and its market value. 1.2 Importance of the study In today’s dynamic market, competition has become very tough and the product no more became the competitive advantage, in contrast the service quality became the driver of today’s business and what differentiates organizations as today’s customer became more sophisticated and much more knowledgeable with access to global markets and information, accordingly, customer satisfaction became the center of attention and organizations heading more and more towards a customer centered perspective 1.3 Research Questions Does service quality really matter? What kind of competition exists in today’s marketplace? What is customer satisfaction? Can it be measured? Does customer satisfaction lead to customer loyalty? What is the relation between quality of service and customer satisfaction? How can customer satisfaction impact the business performance and company value? Chapter Two: Service qua lity 2.1 Service Quality in a Nutshell Service quality is a concept that defines the relationship between expectations and performance of a business. It is based on the knowledge that a company with high quality of service will fulfill the needs of the customer while retaining their economic competitiveness (Jean, 2000). Economic rivalry is increased by the improvement in the quality of service. This objective may be attained by comprehending and developing the operational methods, recognizing the problem swiftly and categorically creating an authentic and dependable service delivery measures and assessing the satisfaction of customers and other performance output. In other words, service quality is a term that is applied by a company’s administration to define the success in service. It replicates at every service delivery. Customers draw their anticipations from their previous experiences, adverts and from word of mouth (Anand, 2010). Universally, consumers contrast the ser vice obtained with anticipated whereby in case the former is underachieved compared to the latter the consumers get dissatisfied. 2.2 Is Service Quality that Important? One of the significant parts of the quality management is giving the customer service required. The business has faith in giving