Bringing Visibility Into Marketing With Dree Ziegler From Fulton Fish Market

Bringing Visibility Into Marketing With Dree Ziegler From Fulton Fish Market Unexpected projects derail your marketing process or work management. It happens. How do you prepare or respond to such stress? Do you find a way to complete your work and meet deadlines? Marketing teams are always expected to do more with less.   Today’s guest is Dree Ziegler, director of digital marketing at Fulton Fish Market. Every marketer has similar tactics, but they’re all talking to different audiences and pitching different services and products. Dree brings a fresh perspective and describes how she created a process using to stay organized and constantly communicate.   Not a Can of Corn: Fulton Fish Market in New York City follows the same way of doing things since the beginning of time Nothin’ Fishy about Dree’s Marketing Experience: Digital and eCommerce marketing and technology strategy that moved to merchant side of business Remote Headquarters: Dree manages a dispersed team of people in a number of places who are in contact with all the people in the market on a daily basis Challenges: Dree understands importance of visibility across the team, staying organized, and constant communication Gone Fishin’: Fultonfishmarket.com’s goal is to bring that fresh seafood experience to people, wherever they may live It’s not the same: Fresh fish from a grocery store is fish caught months ago, frozen, kept in a warehouse, trucked across country, thawed, and put on display Fulton Fish Market features about 40 vendors that bring fresh fish that’s sent overnight and delivered to your doorstep Fulton Fish Market’s Documenting Strategy for Marketing Plan:   Set high-level goals for team that’s still growing Update Website to improve consumer experience Put baseline digital marketing tools in place to plan daily tasks Draft and create day-to-day marketing plan and content Fish-on-the-Fly Campaigns: Ordering and buying fish that’s only good for so long; purchasing department buys what’s fresh in the market and expected to sell Project Plan: Visual waterfall of tasks and who’s doing what; monitor team’s tasks, pickup slack, work collaboratively, and deliver what’s promised   Fulton Fish Market’s next frontier is doing the things that people should be doing vs. automation and machine learning (ML) tools Marinating on Future of Digital Marketing: No experience needed, continue to learn, differentiate yourself, and stay hungry Links: Fulton Fish Market Fulton Fish Market (for restaurant owners) Fulton Fish Market (for retail consumers) Slack MailChimp Google Data Studio Magento eCommerce Platform Shopify The Marketing Management + Strategy Statistics You Need to Know in 2019 New Marketing Suite If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Dree Ziegler: â€Å"Our goal is to bring that experience to people wherever they may live. We want to deliver that freshly good experience to their doorstep quickly.† â€Å"We’re taking fish that comes into the Fulton Fish Market. You’re getting the freshest possible fish, and it’s delivered to your doorstep within overnight shipping.† â€Å"We’re doing a combination of big initiatives that over arch the year, as well as small daily marketing tidbits that go out on our social media and through our emails.† â€Å"We’ve automated a ton of things which allows us to work ahead and then when people disrupt the flowwere able to be more agile and supportive of what they need.†